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Lynda - Social Employees: The New Marketing Channel
Categories: Tutorials
Lynda - Social Employees: The New Marketing Channel - 441003
Lynda - Social Employees: The New Marketing Channel
Today, marketing is everyone's job. Employees in every department must become brand ambassadors. The purpose of this course is to help companies create a new authentic marketing channel fueled by social employees. Mark and Cheryl Burgess focus on the people, process, and technology to make it work—with an emphasis on a new marketing perspective called "branding from the inside out."


Table of Contents

  • Introduction
  • 1. Marketing Is Undergoing a Change
  • 2. Branding from the Inside Out
  • 3. New Roles in the Company
  • 4. Social Technologies Enable the Social Employee
  • 5. Social Employee Action Plan
  • 6. Don't Wait to Start a Pilot Program

    • Lynda - Social Employees: The New Marketing Channel


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