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SkillShare - The Business of Calligraphy: Pricing, Marketing & Freelancing for Lettering Artists - 1117308914
SkillShare - The Business of Calligraphy: Pricing, Marketing & Freelancing for Lettering Artists
Intermediate level


About This Class

Are you a calligrapher or lettering artist trying to navigate the world of freelancing? Confused about pricing? Struggling to set solid company policies? Frustrated that your business is stagnating?

This class, presented in a relaxed, conversational format, will help you navigate the best business practices and pricing strategies for your freelance business.

I'm sharing the hard-earned insights I've gained over the past 10 years, to answer the most frequently asked questions I get about owning a calligraphy business. Whether you’re starting out in creative freelancing, transitioning from a different profession, or running a lettering business that just needs a boost, you will benefit from the concrete advice offered in this class.


➤  Topics covered include:

+ Pricing: How to set competitive rates for yourself so that you earn a living wage

+ Discounts: When (and how!) to give discounts 

+ Working for free: When to do work for free, and the pitfalls to watch out for

+ Commercial work: Why you should charge more to design a logo than a wedding invitation

+ Marketing: How to advertise in affordable and even free ways 

+ Your rights: How to navigate copyright licensing and know your rights!

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Find The Calligrapher's Business Handbook Worldwide:

  • NORTH AMERICA:
    CreateSpace
    Shop locally in the U.S.
    Paper & Ink Arts – U.S.
    John Neal Bookseller – U.S.
    Amazon.com – U.S.
    Barnes & Noble – U.S.
    Amazon.ca – Canada
    Amazon.com.mx – Mexico

  • EUROPE:
    CreateSpace
    Amazon.co.uk – U.K.
    Amazon.es – Spain
    Amazon.fr – France
    Amazon.de – Germany
    Amazon.it – Italy
    Amazon.nl – The Netherlands

  • SOUTH AMERICA:
    CreateSpace
    Amazon.com.br – Brazil

  • ASIA:
    CreateSpace
    Amazon.cn – China
    Amazon.co.jp – Japan
    Amazon.in – India

  • OCEANIA:
    CreateSpace
    Amazon.com.au – Australia
  • _________________________

    ➤  More resources:

  • Graphic Artists Guild Handbook: Pricing & Ethical Guidelines
  • Calligraphy guild directory
  • Social media marketing resources
  • Freelance business resources
  • _________________________

    ➤  More from me:

    + My first book: Modern Calligraphy

    + Follow my Instagram and tag me in your projects: @mollysuberthorpe.

    + My other Skillshare classes: 

  • Mastering iPad Hand Lettering
  • Digitizing Calligraphy from Sketch to Vector
  • Chalk Hand Lettering Effect in Photoshop
  • 5 Squarespace Programming Hacks to Grow Your Following
  • + Sign up for my Workshop News Bulletin to stay informed about my upcoming, in-person classes.

    + Visit the website I founded in 2016: Calligrafile.com, a massive online resource guide for lettering artists and creative freelancers, with 1,000+ recommended supplies, books, online classes, and helpful links.

    _________________________

    SkillShare - The Business of Calligraphy: Pricing, Marketing & Freelancing for Lettering Artists


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