SkillShare - How To Get Found Online - An Introduction to Digital Marketing

SkillShare - How To Get Found Online - An Introduction to Digital Marketing

Intermediate level

https://www.skillshare.com/classes/How-To-Get-Found-Online-An-Introduction-to-Digital-Marketing/1113144451

About This Class

The internet is the most popular place for people to find products and services. As a brand and as a business, you want to be there when people search for you.

In this course, I will show you the various ways to help you get found online and attract more customer and leads through your digital presence:

You’ll learn:

How SEO, search marketing, email marketing and social media fit in with your overall marketing strategy

Choose the social platforms that are crucial to your business and tailor your message across platforms

The importance of ‘blogging’ and content marketing

Create shareable content to grow and maintain engaged social audience

A checklist of SEO essentials

Paid search (Adwords) and search engine marketing – is it right for your business?

Case studies and relevant examples

No software or previous knowledge is required for this course.

Let’s dive in! Hope to see you in the class.

Would you like to be a Author?