Lynda - Setting a Marketing Budget

Lynda - Setting a Marketing Budget

Marketing is an important business investment. How much you budget for marketing will directly impact your growth and profitability. Marketing expert Luan Wise walks through the cost of marketing and the different ways a marketing budget can be set. Learn how to price products, find the lifetime value of your customers, and know the costs of various marketing activities. Plus, get budgeting and cost management tips, and find out how to measure your success.

https://www.lynda.com/Marketing-tutorials/Setting-Marketing-Budget/656807-2.html

Introduction

1. Marketing as an Investment

2. Marketing Metrics

3. The Marketing Budget

4. Marketing Costs

5. Managing Costs

6. Measurement

Conclusion

Table of Contents

Would you like to be a Author?