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Lynda - Solution Sales - 616660
Lynda - Solution Sales
The modern buyer is more knowledgeable and savvy than ever before. By taking a collaborative approach with the buyer and developing solutions, instead of relying on outdated sales tactics, professional sellers can create real value for clients and subsequently close more deals. Learn the solution selling method, and find out how to shift the emphasis from product features to customer value.


Table of Contents

  • Introduction
  • 1. The Solution Sales Mindset
  • 2. Developing a Buyer Focus
  • 3. Identifying Objectives and Creating Value
  • 4. Establishing Shared Success
  • 5. Planning for Solution Sales Opportunities
  • Conclusion
  • Lynda - Solution Sales


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