About This Class

So you have an idea and you think it's the next big thing. This could be the idea that you've been waiting for - the idea that's going to make you mega successful and famous. You've bought the domain, you've incorporated the name, and you've given your family a detailed timeline for your imminent success. But wait... if this idea is so great, why hasn't someone else capitalized on it?

These are questions every entrepreneur, product manager, and even CEO have had to ask themselves at some point. You might have competitors. How do you find them? And more importantly how do you know what to make of them?

This class is designed as a how-to guide to finding and assessing your competition. Learn how to use advanced search techniques to find even the most stealthy competitor and then drill into them to assess their strengths and weaknesses.

What you'll learn:

What you'll do:

At the end of the class, you'll have the opportunity to use your newfound skills to seek out competitors for an idea you're working on or for a generic idea that's provided.

You will make assessments of your competition and learn to think critically about what each competitor presents. You'll get the opportunity to post your detective work and get direct feedback from me.