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Lynda - The Data Science of Marketing
Categories: Tutorials
Lynda - The Data Science of Marketing - 533306
Lynda - The Data Science of Marketing
Marketing is changing right in front of our eyes, and that transformation is being led by data. Modern marketers have to understand data and analysis like never before, and be able to work with data scientists in multidisciplinary settings. Similarly, professionals with data science training need to learn how to maximize their contributions when working with marketing and sales specialists.


Table of Contents

  • Introduction
  • 1. Software Installation
  • 2. Data, Exploratory Analysis, and Performance Analysis
  • 3. Inference and Regression Analysis
  • 4. Prediction
  • 5. Cluster Analysis
  • 6. Conjoint Analysis
  • 7. Best Practices
  • Conclusion

    • Lynda - The Data Science of Marketing


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