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Lynda - Social Media Marketing: Real Estate - 791366
Lynda - Social Media Marketing: Real Estate
To succeed as a realtor, you need to stand out. With a solid understanding of social media in your tool kit, you can craft a winning personal brand that helps you generate more leads and, ultimately, sell more homes. In this course, learn the tried-and-true methods for using Facebook, LinkedIn, Twitter, Instagram, and other top social media platforms to drive clicks to your listings and connect with consumers in your target demographic. Instructor Carlos Gil details how to build your brand online, shares social selling techniques, and offers tips for creating compelling content that keeps customers engaged and encourages referrals. Plus, learn best practices for creating Facebook ads, how to leverage LinkedIn Groups, how to set up a messenger bot to automate lead generation, and more.


Table of Contents

  • 1. The Real Estate Industry and Social Media
  • 2. How to Build a Million Dollar Personal Brand
  • 3. Social Selling with LinkedIn for Real Estate Agents
  • 4. Creating Content That Converts to Closed Sales
  • 5. Strategies for Facebook Ads That Yield High Return
  • 6. Advanced Tactics to Keep Your Pipeline Full
  • Lynda - Social Media Marketing: Real Estate


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