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SkillShare - Personal and Lifestyle Branding: Building Your Story - 1987529805
SkillShare - Personal and Lifestyle Branding: Building Your Story
Intermediate level


About This Class

Wit & Delight founder Kate Arends began the brand as a personal website. Through a specific vision and an aesthetic to match it, Kate has grown her blog into an aspirational, beautiful lifestyle brand.

In this 30-minute class, you'll join Kate at her home in Minnesota where her aesthetic is ever-present. She will walk through the experience of building Wit & Delight, workshop her brand, and share helpful tips on key decisions she made along the way. You'll follow along, workshopping your own brand and identifying the following key elements:

  • Brand belief, mission, and pursuits
  • Brand emotional benefits
  • Brand aspirations and how you'll get there
  • By the end, you'll have a clear vision for where you want your brand to go and how to get there. Your brand will tell the story you want it to, and lead you to success.

    Image courtesy of Wit & Delight.

    SkillShare - Personal and Lifestyle Branding: Building Your Story


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