About This Class

This course will teach you how to find, identify, and own your brand's story, how to create and leverage content, events, and promotions that enhance the brand story, and how to avoid bad storytelling that damages your brand.

Each lesson is backed up by case studies from real-world companies. By the end of the course, students will be able to begin crafting a brand story and 5 content ideas that will begin to elevate that brand story.

This class is for marketers or students of marketing - the skills are equally applicable whether you’re a freelancer, small business owner, or marketing manager at a mid-size company.

Check out my FIRST Skillshare class on Negotiation and Conflict Management here: http://skl.sh/2gOHIU8.