Tech firms move fast and make decisions quickly. In this course, learn how to figure out who your tech buyer is and how to win their business in an ever-changing environment. Lisa Earle McLeod and Elizabeth McLeod guide you through the world of tech, spelling out tech jargon, key industry trends, and the tech funding process so that you can tailor your sales approach to your buyer. Learn how to unpack your potential client's competitive landscape, connect yourself with pertinent financial metrics, and break through the clutter to get yourself noticed.