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Lynda - Learning Conversion Rate Optimization - 728410
Lynda - Learning Conversion Rate Optimization
Conversion rate optimization (CRO) is one of the most profitable marketing strategies for businesses. It allows you to test alternative versions of webpages and optimize your website based on actual user response. With this course, marketers, small business owners, and web designers can learn the best way to approach CRO. Marketing expert Chris Goward explains how to identify your CRO goals and use qualitative research to better understand your customers. Then discover how to prioritize testing opportunities, create hypotheses, and set up and run tests. Finally, learn how to analyze test results to draw actionable insights that have immediate impact on the bottom line. Chris illustrates each section with cases studies that show how top companies like Google and Electronic Arts are lifting profits with these same CRO strategies.


Table of Contents

  • Introduction
  • 1. Understanding Conversion Rate Optimization
  • 2. Setting CRO Goals
  • 3. Understanding Your Target Audience
  • 4. Prioritizing Testing Opportunities
  • 5. Creating Test Hypotheses
  • 6. Setting Up Your Test
  • 7. Analyzing Your Test Results
  • 8. Be an Optimization Champion
  • Lynda - Learning Conversion Rate Optimization


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