->
Lynda - Launch Your Product to the Press - 693112
Lynda - Launch Your Product to the Press
When you're ready to launch your product or service, garnering positive press coverage is key. The right media coverage can validate your product or service in the eyes of the general public, driving potential customers to your website. In this course, join instructor Andrea Holland as she shows how to successfully launch your product to the press. Andrea explains how to prepare for a launch by creating basic messaging, writing a press release, and conducting media outreach so that reporters want to write about you. Then, she covers how to execute a successful launch, including how to sound natural when speaking with the media. To wrap up, she shows how to keep the cadence going by leveraging the launch for additional media opportunities.


Table of Contents

  • Introduction
  • 1. Prepare for Launch
  • 2. Launch
  • 3. Follow Up Post Launch
  • Lynda - Launch Your Product to the Press


     TO MAC USERS: If RAR password doesn't work, use this archive program: 

    RAR Expander 0.8.5 Beta 4  and extract password protected files without error.


     TO WIN USERS: If RAR password doesn't work, use this archive program: 

    Latest Winrar  and extract password protected files without error.


     Coktum   |  

    Information
    Members of Guests cannot leave comments.




    rss