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Lynda - Learning Adobe Reports and Analytics
Categories: Tutorials
Lynda - Learning Adobe Reports and Analytics - 163415
Lynda - Learning Adobe Reports and Analytics
Adobe Analytics is a powerful analytics package for measuring the performance of websites and marketing campaigns, and this course will help you quickly put it to work for you. Starting with a brief overview of key concepts, analytics expert David Booth explores the reports, dashboards, and tools of Adobe Analytics, and shows how to set up and track campaigns and how to best leverage Report Builder. He'll also show how to create and interpret mobile, video, path, visitor profile, retention, and other popular reports, and use the powerful custom segments and calculated metrics features.


Table of Contents

  • Introduction
  • 1. Introduction to Adobe Analytics
  • 2. Understanding Key Adobe Analytics Concepts
  • 3. Using Common Reports and Leveraging Dashboards
  • 4. Expanding Report Functionality
  • 5. Using Additional Reports
  • 6. Understanding Campaigns and Marketing Channels
  • 7. Leveraging Report Builder
  • Conclusion

    • Lynda - Learning Adobe Reports and Analytics


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