Digital marketing has slowly taken over all other forms of marketing in the world we live in today. Even if your business runs through brick-and-motor outlets, and you still use billboards or cold calling to advertise your services, you cannot deny the fact that having an online presence for your brand is of utmost importance.

Description

Having a website is easy, but driving traffic to it can be a real challenge, especially if you come from the old school of marketing.

On top of that, Google and other giant search engines and social media keep on changing their algorithms, making it harder for any ordinary businessperson to understand the intricacies and benefit from them.

Thus, there is dire need for digital marketing specialists to be deeply involved with any business that wishes to grow. Unfortunately, anyone you hire for this position would not have the relevant experience you need.

Digital marketing is a relatively new professional field, and specialists in this field are well aware of that. They know that their demand is high. Hence, if you get a candidate who has the right experience, they might charge you a fortune to dedicate their services for you.

In this situation, the best choice for businesses these days is to develop the skills and knowledge of digital marketing themselves. And that’s the purpose this course will serve for you. It will help you to master the art of firing up your site’s traffic like a pro!

The whole point of digital marketing is actually to bring traffic to your website. It’s not about making sales from your site right away. It’s about slowly and steadily penetrating into your potential customer’s minds and lives, so that they always have a reason to keep coming back to your brand and your site.

It’s about creating awareness of your brand in a way that your customers can’t resist, by making your content available to anyone in the world who has access to Internet.

In this course, I will guide you step by step to build a network of connections for your site in a way that not only Google bots would start crawling your site like crazy, but also your audience will be mesmerized to engage with your brand and buy whatever is it that you’re selling.

And the best part is, they won’t even know what actually hit them, because you won’t be using the cheesy, pushy and irritating means of advertising. They wouldn’t realize why they are suddenly crazy about your site, your products and/or your services.

Not only that, I will also teach you how to put the whole SEO process on autopilot, so that after setting it up, you can sit back and focus on actually running the operations of your business.

• Small business owners whose business success depends on their website
• Established business owners who need to expand their reach worldwide by enhancing their brand’s online presence
• Companies that are looking for talents in digital marketing to boost the SEO of their corporate website
• Owners of e-commerce sites and publication sites
• Freelancers wanting to promote their services and pitch to clients online
• Professionals working in the marketing segment
• Students who want to pursue a career in digital marketing

Course content

• Introduction
  • Course Promo
  • Course Overview
  • The SEO Problem
• Understanding the Different Approaches to SEO
  • What are the two main approaches to off-site SEO?
  • How to choose which approach to follow?
  • How to save budget and be just as effective?
• The Concept of Backlinks
  • What are backlinks?
  • Why are backlinks so important?
  • What determines the quality of a backlink?
  • How to get quality backlinks?
• The World of Syndication
  • What is syndication?
  • What’s the easiest way to syndicate?
  • What’s the use of aggregators?
• The Importance of Lead Generation
  • What are leads?
  • What’s the importance of an email list?
  • How to build a valid email database?
• The Role of Social Media
  • Why am I mentioning social media at the end?
  • How effective are Facebook Ads?
  • How to use Pinterest to generate leads?
  • How to utilize LinkedIn for content marketing?
• Conclusion
  • Bonus Lecture
  • Tips to Remember