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Lynda - Introduction to Attribution and Mix Modeling
Categories: Tutorials
Lynda - Introduction to Attribution and Mix Modeling - 517323
Lynda - Introduction to Attribution and Mix Modeling
When all your marketing culminates in a conversion, who gets the credit? Take your analytics to the next level by applying attribution models. An attribution model is the set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.


Table of Contents

  • Introduction
  • 1. Get Started
  • 2. Attribution Models
  • 3. Marketing Mix Modeling
  • 4. Evaluate and Deploy
  • Conclusion

    • Lynda - Introduction to Attribution and Mix Modeling


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