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Managing for Better Ideas
Managing for Better Ideas
Collaborative creative thinking in organizations is more important than ever, but the usual brainstorming approach is typically ineffective. In a course ideal for current and aspiring managers, creativity and innovation expert Dave Birss shares a practical approach to managing groups toward inspired, creative thinking. Dave begins by examining the importance of defining the problem or opportunity, and goes on to outline his framework for guiding teams to come up with potential solutions. Dave also explores ways to test, refine, and simplify raw ideas to improve the chances of selling them to decision makers.

 


  • Introduction
  • 1. Creating an Environment Where Great Ideas Can Flourish
  • 2. The Ingredients of Great Ideas
  • 3. Idea Generation in Groups, Individuals, and Teams
  • 4. How to End up with the Best Ideas
  • Conclusion

Lynda - Managing for Better Ideas


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