Lynda - Google Ads (AdWords) Essential Training (2018)

Lynda - Google Ads (AdWords) Essential Training (2018)

Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your business—and your customers—need. Then learn how to set up a new AdWords account and start researching your keywords: the foundation of all great advertisements.

https://www.lynda.com/Google-AdWords-tutorials/Google-Ads-AdWords-Essential-Training/693109-2.html

Introduction

1. Pay-Per-Click Advertising

2. Before Getting Started

3. Getting Started with AdWords

4. Researching Your Keywords

5. Creating Your First Campaign

6. Creating Your First Advertisement

7. Monitoring Your Advertisements

8. Advanced Advertising Tracking

9. Key Optimization Strategies

10. Going Beyond the Basics

Conclusion

Table of Contents

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