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Lynda - Google Ads (AdWords) Essential Training (2018)
Categories: Tutorials
Lynda - Google Ads (AdWords) Essential Training (2018) - 693109
Lynda - Google Ads (AdWords) Essential Training (2018)
Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your business—and your customers—need. Then learn how to set up a new AdWords account and start researching your keywords: the foundation of all great advertisements.


Table of Contents

  • Introduction
  • 1. Pay-Per-Click Advertising
  • 2. Before Getting Started
  • 3. Getting Started with AdWords
  • 4. Researching Your Keywords
  • 5. Creating Your First Campaign
  • 6. Creating Your First Advertisement
  • 7. Monitoring Your Advertisements
  • 8. Advanced Advertising Tracking
  • 9. Key Optimization Strategies
  • 10. Going Beyond the Basics
  • Conclusion

    • Lynda - Google Ads (AdWords) Essential Training (2018)


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