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Lynda - Google 360 Suite Overview - 604251
Lynda - Google 360 Suite Overview
The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing activities. In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization. He covers how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work together to help marketers discover and act on data and insights.


Table of Contents

  • Introduction
  • 1. Introduction to the Google Analytics 360 Suite
  • 2. Understanding the Tools That Make Up the GA 360 Suite
  • 3. Putting It All Together
  • Conclusion
  • Lynda - Google 360 Suite Overview


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