By utilizing social media platforms like Facebook, you can increase brand visibility and take advantage of key features to communicate and advertise your photography, design, or videos. This course shows how to succeed as a creative professional using the Facebook platform. Instructor Rich Harrington discusses the evolution of the platform and demonstrates how to find new connections, create events, and decide what and when to post. He also covers creating a company page distinct from your personal profile, using Facebook groups and messaging to manage client projects, and more.