Lynda - Excel for Marketers - 618711
Lynda - Excel for Marketers
Excel is a tremendously powerful tool for analyzing marketing data and trends. Yet it's easy to be scared off by its hundreds of different formulas and functions. Most marketers are barely scratching the surface of what Excel can really do. In this course, veteran marketer and Excel power user Michael Taylor walks you through all the key features that can speed up your work and help you make smarter marketing decisions. 


Table of Contents

  • Introduction
  • 1. Excel Basics for Marketers
  • 2. Build a Data-Driven Marketing Plan
  • 3. Analyze Your Campaign Performance
  • 4. Build Marketing Campaigns in Bulk
  • Conclusion
  • Lynda - Excel for Marketers


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