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Lynda - Entrepreneurship: Bootstrapping Your Business
Categories: Tutorials
Lynda - Entrepreneurship: Bootstrapping Your Business - 165609
Lynda - Entrepreneurship: Bootstrapping Your Business
Bootstrapping—launching and managing a business that is primarily self-funded—is a popular but difficult entrepreneurial endeavor. Author and entrepreneur Rudolph Rosenberg shows entrepreneurs how to bootstrap a business via solid planning and rigorous attention to all aspects of the venture.


Table of Contents

  • Introduction
  • 1. What Is Bootstrapping?
  • 2. Manage Your Spending
  • 3. Attracting and Retaining Customers
  • 4. Managing the Business
  • 5. Acquiring Competencies
  • 6. Balancing Work and Life
  • Conclusion

    • Lynda - Entrepreneurship: Bootstrapping Your Business


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