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Lynda - Designing a Print Ad - 155264
Lynda - Designing a Print Ad
A successful print ad campaign entices the reader visually, and then delivers on its promise with a compelling message. This course details the process of constructing ad layouts for print—emphasizing the importance of visual hierarchy and how the power of composition can embolden your underlying campaign message. Using a client brief for the Landon Hotel brand, Craig Smallish explores three creative concepts and then takes the most successful concept through the complete development process, from obtaining reference material to refining the layouts. Along the way, you'll learn how to produce rough thumbnail sketches; select photos, illustrations, and typography for your design; and balance the contrast and placement of assets. Plus, learn tips for presenting your print ad campaign ideas to your clients.


Table of Contents

  • Introduction
  • 1. The Power of a Well-Composed Ad Design
  • 2. Establishing the Foundation: The Client Brief
  • 3. Great Ad Designs Begin with Great Concepts
  • 4. Creating Thumbnail Layouts
  • 5. The Best Choice of Media to Communicate the Message
  • 6. Putting It All Together
  • 7. Refining the Layout
  • 8. Developing the Final Comp
  • 9. The Pitch/Client Presentation
  • Lynda - Designing a Print Ad


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