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Lynda - Developing a Style Guide (2012) - 110287
Lynda - Developing a Style Guide (2012)
A style guide helps clarify a company's voice, look, and identity. In this course, Nigel French explains the components that make a style guide—sometimes called a branding guidelines book. The course shows the importance of the style guide for maintaining logo integrity, a unified voice, and consistent use of typography, color, and imagery.


Table of Contents

  • Introduction
  • 1. What Is a Style Guide?
  • 2. The Purpose of a Style Guide
  • 3. The Elements of a Style Guide
  • Conclusion
  • Lynda - Developing a Style Guide (2012)


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