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Description

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Qualify and get a prospect's interest within a minute, is a course designed to help small business owners, entrepreneurs and marketers in developing a statement that would differentiate you from the competition.

As small business owners it is becoming more and more difficult to stand out out of the crowd. But differentiation is key for us to

grab the market share necessary to survive. This course concentrates on formulating an answer to the common but very important question WHAT DO YOU DO?

The question what do you do? is one of the most common question that you will face in network circles and in day to day interaction. Formulating an answer to that question that would attract and qualify your prospects, will set you apart from the rest of the businesses.

The course is composed of a series of videos that will guide you through why you need to have a good captivating answer the that question as well as help you formulate it. There are action steps that will help you understand your customer as well as your business further.

By the end of the course you should have a good grasp of your ability to solve your customers problems and be able to articulate it to them in a quick, concise answer to the question What Do You Do?

• Small Business Owners
• Entrepreneurs
• Marketers
• Business Representatives

Course content

• Introduction
  • Introduction: what is this course all about?
• Why is your sales pitch falling on deaf ears....
  • Why Sales Pitch Fail
  • What do you do? The question that holds the answer to your next customer
• Key Points: Important points about your customers
  • 3 Key points that you shouldn't take for granted
  • Find Your Spot: Where do you fit, in your customers wants or needs?
• What Next: Steps to get you closer to your customer
  • Solution: How to create a solution for your customer
  • Articulate a solution and put it in writing
  • Steps to Formulate- review the steps and formulate your solution
  • Take Action: how to take action as soon as possible
  • Conclusion
• ****Bonus**** Your Ideal Customer
  • Who is Your Customer?
• Conclusion: putting it all together
  • Full Circle: what should you have gotten from the course