Oreilly - Twitter Marketing
by Alex Genadinik | Publisher: Stone River eLearning | Release Date: July 2018 | ISBN: 70000SREAG03
Twitter marketing fundamentals and many advanced strategies that professional marketers use to promote their business on Twitter. These strategies will get you more followers, retweets, engagement, and people clicking on whatever you are promoting. In this course you will also learn how use Twitter to network with your peers, and even celebrities in your business niche. You will also learn many Twitter marketing fundamentals such as good practices for how to tweet, set up a professional profile, use hashtags to amplify the reach of your tweets, and much more. Who The Course Is For If almost no one is clicking on things you post in your Tweets, or you have no idea how to get the most out of Twitter to promote your business, this course is for you. This course is also for long-time Twitter users who want to take their Twitter marketing to a new level. After taking the course, you should be comfortable using Twitter to promote your business, and be able to grow your Twitter following and effectively promote your business on Twitter. Why I Made This Twitter Marketing Course Most people struggle with social media marketing. Twitter and Facebook marketing tend to be the two marketing approaches that people first think of. These are fine social networks, but the social media marketing strategy for your business should be chosen with a degree of savvy. In this course, what I hoped to do is to make it clear for you what you will be able to accomplish with Twitter marketing and how to go about accomplishing. Once you are done with the course, I think you will be very comfortable deciding when and how to use Twitter for your marketing efforts. Who is the target audience? Marketing professionals Online entrepreneurs People who want to understand how to do social media marketing People who need to promote their business
- Course Introduction
- Twitter Marketing 00:01:57
- Course Introduction 00:01:04
- How I increased Tweet exposure over 4,000% 00:05:27
- Twitter Basics
- How your Twitter page should look 00:01:56
- Tweet quality 00:02:43
- Private Twitter accounts 00:02:20
- How to interact with people on Twitter 00:02:03
- Twitter Marketing
- Cross promote your social networks 00:02:56
- Establishing yourself as a domain expert on Twitter 00:04:28
- How to grow followers when you first open your account 00:03:09
- Controversial: buying Twitter followers 00:03:27
- How to use Twitter to interact with influencers and celebrities 00:05:08
- Tweeting as yourself vs. as your business brand 00:03:05
- Twitter paid marketing 00:03:40
- How to maximize social sharing 00:02:45
- How social sharing will help your Google SEO 00:03:08
- How to use the "favorite" feature 00:02:24
- How to increase sales and traffic from your email signature 00:02:12
- Getting More Retweets and Engagement
- How to use Twitter hashtags to increase traffic and followers 00:02:28
- How to use trending hashtags 00:00:53
- How to write good headlines that increase click-through 00:05:36
- How to get more retweets and boost your Twitter & SEO 00:08:47
- Ideal tweet length to maximize engagement and retweets 00:01:35
- Ideal number of hashtags to use in a tweet to amplify sharing & engagement 00:01:43
- Best time of the day to tweet to get the most engagement 00:02:49
- How to consistently rank in hashtag searches & automate it 00:06:39
- How to structure your tweet to optimize for click-through 00:01:54
- Mention people in your tweets to get more exposure 00:01:34
- Promote others to get promoted back 00:01:59
- Twitter Tools
- Advanced Twitter marketing strategy 00:10:30
- Buffer app to automate social media updates 00:01:21
- Revive Old Posts Wordpress plugin to boost pages by sharing and SEO 00:03:13
- Cool Twitter follower recommendation tool 00:01:24
- Social rank Twitter tool to see your most influential followers 00:02:23
- Twitter shortcuts - I bet you didn't know these existed 00:01:53
- Twitter analytics 00:04:04
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