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Lynda - Drawing Vector Graphics: Brand Character Design - 696877
Lynda - Drawing Vector Graphics: Brand Character Design
Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand. This course walks through how to design a compelling brand character using the world's leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.


Table of Contents

  • Introduction
  • 1. Project Research and Preparation
  • 2. Creating Brand Character
  • 3. Final Brand Character Assets
  • Conclusion
  • Lynda - Drawing Vector Graphics: Brand Character Design


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