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Lynda - Design Thinking: Customer Experience - 588034
Lynda - Design Thinking: Customer Experience
Customer expectations are higher than ever before, and business success is becoming more and more dependent on a company's ability to meet or exceed those expectations with nearly every interaction. Customer experience—or CX—is the summary of all the interactions a company has with a customer over time. While understanding how to consider and choreograph those interactions is undeniably complex, at its core, customer experience is about something quite simple: relationships.


Table of Contents

  • Introduction
  • 1. The Customer Experience Context
  • 2. The Layers of Customer Experience
  • 3. Customer Experience at Work
  • Conclusion
  • Lynda - Design Thinking: Customer Experience


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