Email Marketing is still a huge part of an overall Digital Media Strategy for any brand.

Description

No doubt that if you want to stay engaged with your customers, you will need to be sending emails. But sometimes a simple email is not enough – you want to promote brand awareness and brand recognition to stay top of your customers’ minds.

Your emails need to be on brand. They need to be an extension of your Brand Identity and be a beautiful representation of it.

Why Icreated this class:

Lots of entrepreneurs and business owners feel like they need expensive software and a team of designers and marketing professionals to help them send newsletters and campaigns. This is not true!

This class is a practical step-by-step guide that anyone can do. Regardless of how much experience in design or email marketing you have.

Working with many SME owners in the past 15 years I found that the most effective way to create emails is just to build them directly within an email platform! That means that we won’t be designing the entire email in Photoshop, but rather start by planning out our email goals, create a wireframe and then build our email templates directly in Mailchimp.

Are you ready to create your own email templates?

So if you have a brand to work with and some components that make up your Brand Style Guide, and now need a step-by-step guide for applying it to something practical, like an email template – this class is for you.

As always, I happily share and commentate my thought and decision making process along the way.

• Designers looking to create a beautiful email for yourself or clients
• Entrepreneurs who want to dive into the world of Email Marketing
• Anyone else who needs an introduction into email building with Mailchimp

Course content

• Introduction
  • Introduction
• Preparation
  • Collect Brand Elements
  • Plan Your Email Goals
  • Create Wireframes for Your Email
  • What are the six common email types?
• Design Email Templates
  • Design Newsletter Template - Part 1
  • Design Newsletter Template - Part 2
  • Customise Newsletter Template
  • Design Standalone Template
  • Final Thoughts