Digital world is ever evolving and marketing in this digital world can be highly complex. Understanding this complex world and getting started in digital marketing can be very difficult for non-technical sales professional, single business owners and marketers.

Description

Digital world is ever evolving and marketing in this digital world can be highly complex. Understanding this complex world and getting started in digital marketing can be very difficult for non-technical sales professional, single business owners and marketers.

This course is designed keeping in mind those budding marketers, traditional sales professionals, business operation and small business owners to help them navigate this complex digital world. Even though you may not be responsible for digital marketing, understanding fundamentals nevertheless may go a long way in successfully running the business.

This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. Since it was live you may hear some disturbance due to their questions (i have not edited them out to keep originality)

In this two hour class (first session) we discussed following topics.

1. Fundamentals of marketing and digital marketing

2. Tools that can be used in digital marketing and some brief.

3. Foundation of marketing - customer persona and consumer journey.

4. how to navigate through sales funnel using different tools.

5. We will discuss more details on those tools how to use them in future sessions.

if you have any questions / feedback, you are free to let us know.

• Small Business owners
• budding digital marketing students
• traditional marketers and sales professionals
• operation staff to understand digital strategies for career development

Course content

• Introduction and Fundamental
  • What is Marketing
  • What is Digital Marketing
  • Digital Marketing Techniques & Disciplines needed
  • Overview of How do we use various digital marketing tools
• Target Customer Personna and How to create one
  • Target Personna
  • How to Create Customer Personna
  • What details are required to create an effective customer profile
• Customer value journey and how to move customers through stages
  • Customer Value Jouney aka Sales Funnes
  • Funnel - Aware and Engage
  • Funnel - Subscribe Stage
  • Funnel - Convert into Customer and MultiBuyer
  • Funnel - Advocacy and promotors
• Moving through customer value
  • Call to Action
  • Another example to demonstrate moving customers through funnels
  • Digital Assets, Medium, Channel and Optimisation
• Recap and next steps
  • Re-cap of what we have learned in this session
  • Bonus Lecture