Oreilly - Understanding market research

by Heather O'Neill, Jen Kramer | Publisher: O'Reilly Media, Inc. | Release Date: June 2018 | ISBN: 9781492034902

https://www.oreilly.com/library/view/understanding-market-research/9781492034902/

Market research ties in with ethnographic research to provide a business- AND project-centric view of the users of your site or app.

1. Understanding Market Research 00:02:36

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