by Justin Womack | Publisher: Packt Publishing | Release Date: March 2017 | ISBN: 9781787122185

Perform competitive analysis, boost SEO rankings, and create high-converting ad copiesAbout This VideoBoost Your SEO rankings with SEMRushModel your ad copy on competitor campaignsPerform competitive analysis and create keyword reportsIn DetailIn this course, you will learn how to use SEMRush to research and analyze your online competition. Based on keyword and advertising research, we will demonstrate how to boost your SEO rankings and model your ad copy on successful competitor campaigns. You will also learn how to curate content and grow your social media presence using the SEMRush software. SEMrush is an SEO tool that performs the function of researching keywords, tracks your competitors by keeping a check on the keyword strategies they use, runs an SEO audit of your blog, looks for back-linking opportunities, and lots more.We will be looking at the fundamentals of competitive analysis, domain analytics, keyword analytics, creating professional reports, how to use SEMrush to improve SEO, interpreting backlink reports for SEO, and brand monitoring.

1. Chapter 1 : Basics of SEMrush
   • The Course Overview 00:01:23
   • Introduction to SEMrush 00:01:37
   • What is Competitive Analysis 00:00:55
   • Identifying Competitors 00:01:56
   • Navigating the Dashboard 00:01:39
   • Objectives for Using SEMrush 00:01:07
2. Chapter 2 : Domain Analytics
   • Domain Overview 00:03:33
   • Organic Search Traffic 00:09:57
   • Paid Search Traffic 00:03:24
   • Backlinks 00:04:58
   • Display Advertising 00:02:41
   • Video Advertising 00:01:38
   • PLA Research 00:03:13
3. Chapter 3 : Keyword Analytics
   • Keyword Analytics Overview 00:05:54
   • Phrase Match 00:02:25
   • Related Keywords 00:02:17
   • Ads History 00:06:26
   • Keyword Difficulty 00:04:56
   • SEO Keyword Magic Tool 00:06:09
4. Chapter 4 : Creating Professional Reports
   • Generating Spreadsheet Reports from the Dashboard 00:04:38
   • Why Create Custom Reports 00:02:13
   • Navigating the Drag and Drop Reports Builder 00:06:55
5. Chapter 5 : Using SEMRush to Improve SEO
   • Identifying Niche Based Keywords and Phrase Match Keywords 00:07:16
   • Filtering Keyword Data for Organic and Paid Opportunities 00:04:45
   • Creating and Curating Content Based on Keyword Research 00:03:24
   • SEO Content Template 00:10:21
6. Chapter 6 : Interpreting Backlink Reports for SEO
   • Backlink Analysis 00:05:16
   • Backlink Competitor Analysis 00:04:22
   • Identifying Backlink Opportunities 00:02:37
   • Distinguishing between No Follow and Follow Links 00:02:43
7. Chapter 7 : Plan Paid Advertising Campaigns with SEMRush
   • Filtering Keyword Data for PPC Opportunities 00:06:29
   • Using Phrase Match and Related Keywords for Paid Traffic 00:07:02
   • Analyzing Competitor Ads, Ad Copy, and Results 00:04:35
   • Modeling Competitor Ads, Headlines, and Keywords 00:03:43
8. Chapter 8 : Projects and Site Auditing
   • Projects 00:02:32
   • Setting up a Site Audit 00:05:29
   • Site Audit Overview Report 00:03:47
   • In this video, we will look at what site audit overview report is. 00:05:17
9. Chapter 9 : Social Media Audit
   • What Is the Social Media Tool 00:03:50
   • Configuring a Social Media Audit 00:05:17
   • Social Media Tool Overview Report 00:06:17
   • Specific Social Media Reports 00:04:26
10. Chapter 10 : Social Media Reporting Tools
    • Social Media Posts Data 00:06:22
    • Audience Trends 00:04:35
    • Social Media Activity Review 00:07:36
    • Social Media Engagement Data 00:03:34
    • Hashtags Engagement Data 00:02:07
11. Chapter 11 : Brand Monitoring
    • In this video, we will analyze the Hashtags Engagement data. 00:01:53
    • Configuring Brand Monitoring 00:03:58
    • Analyzing Your Results 00:05:48
    • Practical uses of Brand Monitoring in Your Business 00:02:45