by Shiv Singh | Publisher: For Dummies | Release Date: April 2014 | ISBN: 9781118505403

Social media marketing is a fast, affordable, and effective way to reach your customers. The videos in this course explain the core concepts, help you take advantage of the latest trends, build and launch a campaign, find your unique voice in social media, and create a connection with your target audience.

1. Lesson 1
   • The Pros & Cons of Social Media Marketing 00:04:35
2. Lesson 2
   • Developing a Social Media Marketing Plan 00:03:40
3. Lesson 3
   • Managing Your Social Media Schedule 00:04:50
4. Lesson 4
   • Building a Social Media Toolbox 00:02:12
   • RSS Feeds and Pinging 00:04:07
5. Lesson 5
   • Creating Content and Getting Noticed 00:04:46
6. Lesson 6
   • The Advantages of Twitter 00:05:33
7. Lesson 7
   • Do's and Dont's of Marketing on Twitter 00:03:58
8. Lesson 8
   • Using a Twitter Application 00:02:39
9. Lesson 9
   • Building a Facebook Brand Page 00:05:21
10. Lesson 10
    • Building a Facebook Content Strategy 00:02:45
11. Lesson 11
    • Getting the Scoop on Your Fans with Facebook Insights 00:04:39
12. Lesson 12
    • Defining Social Media 00:04:29
13. Lesson 13
    • The Benefits of Google+ 00:05:12
14. Lesson 14
    • Connecting with LinkedIn 00:04:49
15. Lesson 15
    • Assessing Minor Social Platforms 00:03:57
16. Lesson 16
    • Planning a Measurement Strategy 00:06:16
17. Lesson 17
    • Analyzing Content-Sharing Metrics 00:05:02
18. Lesson 18
    • Diagnosing and Fixing Social Media Problems 00:05:13
19. Lesson 19
    • Ten Steps in a Social Media Marketing Plan 00:05:28