by Benjamin Yoskovitz, Alistair Croll | Publisher: O'Reilly Media, Inc. | Release Date: February 2019 | ISBN: 9781492025696

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an entrepreneur trying to provoke change from within, your biggest risk is building something nobody wants.Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead—and the discipline to know when to change course.Written by Alistair Croll and Ben Yoskovitz, the book lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for Lean Startup practitioners everywhere.

1. Opening Credits 00:00:16
2. Foreword 00:04:00
3. Preface 00:08:37
4. Part 1: Stop Lying to Yourself 00:00:43
5. Chapter 1: We’re All Liars 00:10:42
6. Chapter 2: How to Keep Score 00:44:16
7. Chapter 3: Deciding What to Do with Your Life 00:09:14
8. Chapter 4: Data-Driven Versus Data-Informed 00:12:21
9. Part 2: Finding the Right Metric for Right Now 00:00:43
10. Chapter 5: Analytics Frameworks 00:14:06
11. Chapter 6: The Discipline of One Metric That Matters 00:18:49
12. Chapter 7: What Business Are You In? 00:17:16
13. Chapter 8: Model One: E-commerce 00:31:17
14. Chapter 9: Model Two: Software as a Service (SaaS) 00:28:07
15. Chapter 10: Model Three: Free Mobile App 00:17:29
16. Chapter 11: Model Four: Media Site 00:15:26
17. Chapter 12: Model Five: User-Generated Content 00:17:35
18. Chapter 13: Model Six: Two-Sided Marketplaces 00:30:39
19. Chapter 14: What Stage Are You At? 00:08:08
20. Chapter 15: Stage One: Empathy 1:24:21
21. Chapter 16: Stage Two: Stickiness 00:47:14
22. Chapter 17: Stage Three: Virality 00:27:31
23. Chapter 18: Stage Four: Revenue 00:33:04
24. Chapter 19: Stage Five: Scale 00:20:54
25. Chapter 20: Model + Stage Drives the Metric You Track 00:01:06
26. Part 3: Lines in the Sand 00:00:45
27. Chapter 21: Am I Good Enough? 00:40:47
28. Chapter 22: E-commerce: Lines in the Sand 00:08:53
29. Chapter 23: SaaS: Lines in the Sand 00:19:09
30. Chapter 24: Free Mobile App: Lines in the Sand 00:23:37
31. Chapter 25: Media Site: Lines in the Sand 00:20:37
32. Chapter 26: User-Generated Content: Lines in the Sand 00:16:56
33. Chapter 27: Two-Sided Marketplaces: Lines in the Sand 00:09:30
34. Chapter 28: What to Do When You Don’t Have a Baseline 00:03:44
35. Part 4: Putting Lean Analytics to Work 00:00:48
36. Chapter 29: Selling into Enterprise Markets 00:42:41
37. Chapter 30: Lean from Within: Intrapreneurs 00:37:28
38. Chapter 31: Conclusion: Beyond Startups 00:09:11
39. Closing Credits 00:00:28