by Laura Busche | Publisher: O'Reilly Media, Inc. | Release Date: August 2016 | ISBN: 9781491971123

Building a meaningful “big picture” editorial calendar is an essential tool for having a successful blog. Content marketing expert Laura Busch explains why in this detailed look at the components – and most importantly the processes - that drive the creation of an editorial calendar. You'll learn about recognizing and defining your blog's constraints; methods for identifying your blog's personas; sources you can use to collect research on the content you'll incorporate into your blog; specific design practices you should follow when producing your content; and how to create and fill out an effective editorial calendar template.Understand why creating an editorial calendar is crucial to successful bloggingExplore the processes successful bloggers use to create their editorial calendarsLearn about the convertible persona concept and how it's used in planning a blogSee how sources like comments, analytics, and surveys are used to identify personasReview the best tools to use to collect research on the content you'll want to blog aboutLearn to create and use an editorial calendar template most appropriate to your needsLaura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine andSitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.

1. Welcome to the Course 00:01:28
2. Step 1: Defining Constraints 00:06:47
3. Step 2: Identifying Personas 00:08:09
4. Step 3: Collecting Content Research 00:06:05
5. Step 4: Designing Content Pieces 00:04:23
6. Step 5: Filling Out Your Calendar 00:01:36