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Lynda - Customer Service: Winning Back a Lost Customer (2016) - 386628
Lynda - Customer Service: Winning Back a Lost Customer (2016)
Lost customers are not lost causes. Statistics show that a firm has a higher probability of winning back a lost customer than prospecting a new one. In this course, customer relationship expert Jill Griffin provides a proven roadmap for winning back a lost customer. She proves the only thing worse than losing high-value customers is neglecting to win them back.


Table of Contents

  • Introduction
  • 1. Winning Customers Back is Critical
  • 2. Customer Win-Back Basics
  • 3. Build Your Win-Back Campaign
  • Conclusion
  • Lynda - Customer Service: Winning Back a Lost Customer (2016)


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