by Erik Deckers, Kyle Lacy | Publisher: Que | Release Date: September 2011 | ISBN: 9780132749152

In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Many of them are seeking to rebrand themselves as they move towards entirely new jobs and careers. Fortunately, social media offers powerful new tools for building personal brands, strengthening business and personal relationships, and showing how you can solve the tough problems that keep customers and potential employers awake at night. A series of videos about Branding Yourself shows how to use them to build a personal brand that connects you to unprecedented new opportunities.

1. Why Should I Care About Self-Promotion? 00:15:04
2. Building your story 00:12:17
3. Living your brand 00:09:39
4. Dos and Don'ts in branding yourself 00:17:48
5. Blogging: Telling Your Story 00:12:03
6. Branding Yourself on LinkedIn 00:18:39
7. Branding Yourself on Twitter 00:18:33
8. Branding Yourself on Facebook 00:19:33
9. Measuring your Social Media Brand 00:16:35
10. Tools for Measuring your Social Media Brand 00:18:05
11. Networking: Building your plan 00:12:21
12. Networking: Where to network to build your brand 00:13:33
13. Launching your Brand 00:21:42
14. How Public Speaking helps your Brand 00:27:53