Oreilly - Consumer Psychology in a Recession

by John Quelch | Publisher: Harvard Business Review | Release Date: March 2009 | ISBN: 32562HBRHV1162

https://www.oreilly.com/library/view/consumer-psychology-in/32562HBRHV1162/

John Quelch, Harvard Business School professor. In a tough economy, companies can succeed if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly.

1. Consumer Psychology in a Recession 00:11:37

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