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Lynda - Creating a Membership Based Business - 461845
Lynda - Creating a Membership Based Business
The success of companies like LinkedIn, Netflix, Amazon, and Airbnb have changed perceptions of service. Instead of transactional relationships, these companies satisfy their customers' craving for belonging by treating them like members. In return, customers invest in these businesses. This new membership economy affects all types of organizations—corporate and non-profit, digital and traditional, and big and small.


Table of Contents

  • Introduction
  • 1. The Membership Economy and Why It Matters
  • 2. Strategies to Help You Win in the Membership Economy
  • 3. Common Challenges for Entrepreneurs
  • Conclusion
  • Lynda - Creating a Membership Based Business


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