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Lynda - Create A Brand Strategy - 606084
Lynda - Create A Brand Strategy
Great brands garner enormous value to a business. They help a customer to see your business, like it, and be loyal to it. What's more, great brands help leaders to know what to prioritize and what to deprioritize as they develop content, innovate their offering, and scale their businesses. While it may seem that great brands emerged into culture fully realized, truly great brands come from an intentional defining of the brand strategy.


Table of Contents

  • Introduction
  • 1. Frame Your Strategy
  • 2. Craft Your Brand Promise
  • 3. Define Your Brand Character
  • 4. Activate Your Strategy
  • 5. Zoom Out
  • Lynda - Create A Brand Strategy


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