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Lynda - Content Marketing Foundations
Categories: Tutorials
Lynda - Content Marketing Foundations - 369044
Lynda - Content Marketing Foundations
Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes.


Table of Contents

  • Introduction
  • Defining Content Marketing
  • Creating a Foundation for Content Marketing
  • Creating Your Content Plan
  • Creating Your Content
  • Promoting Your Content
  • Measuring Your Content
  • Conclusion

    • Lynda - Content Marketing Foundations


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