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Lynda - CMO Foundations: Marketing for Social Change - 656808
Lynda - CMO Foundations: Marketing for Social Change
Aligning your company's marketing with a good cause can both bolster your company's reputation and help to make the world a better place. In this course, join Drew Boyd as he shows chief marketing officers and senior marketers how to implement and test different communication styles, and how to get a cause marketing program working at their organization. Drew covers picking a cause and nonprofit or other organization to partner with; leveraging multiple external and internal channels to promote a cause; and creating the right digital platforms for customers to share their experiences. He also explains how to measure your cause marketing results.


Table of Contents

  • Introduction
  • 1. Understanding Cause Marketing
  • 2. Creating the Program
  • 3. Implementing and Testing
  • Conclusion
  • Lynda - CMO Foundations: Marketing for Social Change


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