Oreilly - Performing meaningful, qualitative market research
by Blair Reeves | Publisher: O'Reilly Media, Inc. | Release Date: June 2018 | ISBN: 9781492034926
Almost any meaningful enterprise software market will have communities of like-minded users. As a product manager, it's your job to find them and learn as much as you can. Here, we'll talk about how to find these communities of users—not just of your product, but of your competitors' as well.
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