by Jaime Levy | Publisher: O'Reilly Media, Inc. | Release Date: January 2017 | ISBN: 9781491967270

The best UX designers always design for conversion, that artfully analytical process by which a first time visitor to a site/app enjoys the visit and then becomes happily addicted to the site/app. In this course (part 5 of her five part series), UX strategy maven Jaime Levy guides you on a path toward successful conversion design. She shows you how potent UX strategies uses analytics to optimize UX design; demonstrates the use of the Funnel Matrix Tool and its different stages of customer acquisition; details the benefits of using customer landing page experiments in conversion strategies; and discusses the metrics that prove whether or not a customer is progressing into deeper engagement.Master what conversion means for UX designers and why they must optimize their productsDiscover the Funnel Matrix Tool and the six stages of customer engagementLearn about online conversion actions that turn 1st time customers into repeat customersExplore the use of customer landing page experiments for testing value propositionsDeconstruct a landing page experiment that yielded a 74% conversion rateBecome adept at understanding the analytical metrics used in e-commerceJaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title UX Strategy: How to Devise Innovative Digital Products that People Want; and has an extremely interesting bio on Wikipedia.

1. Introduction
   • Introduction to Designing for Conversion 00:00:59
   • Who Should Study UX Strategy and About Instructor Jaime Levy 00:09:35
2. Overview of Designing for Conversion
   • Explanation of Tenet 4: Killer UX Design 00:05:37
   • Designing for Conversion and Growth Hacking 00:07:02
3. Rocking the Funnel Matrix
   • Using the Funnel Matrix Tool 00:03:24
   • The Vertical Axis of the Funnel Matrix 00:05:40
   • The Horizontal Axis of the Funnel Matrix 00:17:37
4. Conducting Landing Page Experiments
   • What the Hell is a Landing Page? 00:01:50
   • How to Create a Landing Page and an Online Ad Campaign 00:10:11
   • Case Study of a Successful Landing Page Experiment 00:05:20
   • Designing for Conversion Recap 00:01:24