by Gretchen Anderson | Publisher: O'Reilly Media, Inc. | Release Date: January 2018 | ISBN: 9781492027751

Isn't design thinking just a new name for brainstorming? Isn't it just some kind of fairy dust that produces impractical ideas? The answers to these questions are no and no. Design thinking (DT) is a highly productive and practical methodology successful design leaders, product managers, and technical leaders use to generate innovative product ideas and facilitate strategic road-mapping efforts. Led by design pro Gretchen Anderson, this video covers the basics of DT. She takes you through a series of exercises that illustrate DT's techniques and benefits, providing you with a recipe you can use to get your team quickly started with the DT approach.Understand the origins of design thinking and why successful businesses value itDiscover why design thinking is so effective at generating breakthrough ideasPick up the ability to run effective design thinking sessions with cross-functional teamsLearn how to explain design thinking's value and outcomes to your stakeholdersMaster the basic tools and techniques of design thinkingGretchen Anderson is Director of Design for Pacific Gas & Electric, where she's chartered with bringing design thinking to this 110-year old utility to drive it toward greater efficiency and safety. A Harvard graduate, Gretchen has worked in product design, interaction design, user research, and UX design since 1995 for companies and clients such as GreatSchools.org, frog design, Cooper, Virgin Records, Starbucks, Johnson & Johnson, and more.

1. Introduction 00:01:01
2. What is Design Thinking? 00:03:08
3. Thinking vs Doing: How Design Thinking Supports Delivering Product 00:03:21
4. The Roots of Thinking Differently 00:05:21
5. MythBusting Design Thinking 00:02:33
6. 3 Core Principles of Design Thinking 00:03:30
7. Principle 1: Users Over Stakeholders 00:02:51
8. User Research Basics 00:03:07
9. Principle 2: Practical Creativity 00:02:44
10. Getting People to Be Impractical 00:02:07
11. Getting from Impractical to Practical 00:01:16
12. Principle 3: Making through Learning 00:03:22
13. Sprint Into Action: Put Design Thinking to Use 00:03:12
14. Step 1: Understanding Users 00:01:13
15. Putting Users in Context 00:03:29
16. Making Sense of It All 00:01:48
17. Step 2: Explore & Sketch Solutions 00:01:16
18. Be Provocative: Generating Divergent Ideas 00:01:59
19. More Ways to Think Laterally 00:02:48
20. Step 3: Creating Convergence 00:01:41
21. Evaluating Divergent Ideas 00:03:03
22. Step 4: Test & Learn 00:02:24
23. Conclusion: Get into Gear, Get out of the Box with Design Thinking 00:06:34