by Jaime Levy | Publisher: O'Reilly Media, Inc. | Release Date: January 2017 | ISBN: 9781491967256

Guerilla user research, says UX strategy expert Jaime Levy, is what you do when you're ready to test your product idea with potential customers (end-users) and you don't have the time or budget for more traditional forms of user research, like focus groups or surveys. In this course–number four in Levy's five part series on UX strategy–Levy gives detailed practical instruction on how to conduct guerilla user research that is low cost, quick to provide user feedback, and most importantly, accurate in terms of its ability to validate–or invalidate–your product's value proposition. Learn how to conduct guerilla user research interviews that vet products in less than three weeksMaster the five steps you must take when planning your guerilla user researchDiscover how to quickly find and screen research participants who fit your customer profilesGain free access to a best-practices guerilla user research interviewing toolLearn to synthesize research into results that validate or invalidate a product ideaWatch as Levy sets a guerilla research effort in an L.A. cafe–and don't forget to tip!Jaime Levy is a UX strategist and designer with 25+ years of professional experience making things profitably interactive for clients like Cisco Systems, Honda, and Sony. She runs Los Angeles based UX strategy company JLR Interactive; teaches UX strategy and design at the University of Southern California; authored the O'Reilly title, UX Strategy: How to Devise Innovative Digital Products that People Want; and has a mighty interesting bio on Wikipedia.

1. Introduction
   • Introduction to Conducting Guerrilla User Research 00:01:03
   • Who Should Study UX Strategy and About Instructor Jaime Levy 00:09:35
2. What is Validated User Research
   • Explanation of Tenet 3: Validated User Research 00:09:20
   • UX Strategy Case Study: The Drug Treatment Center 00:07:31
   • User Research vs. Guerrilla User Research 00:05:17
   • Walking Through a Guerrilla User Research Field Study 00:04:26
   • The Three Phases of Guerrilla User Research 00:03:03
3. The Planning Phase
   • Step 1: Determining the Objectives 00:01:52
   • Step 2: Preparing the Questions 00:05:04
   • Step 3: Scouting Out the Venue 00:07:13
   • Step 4: Advertising for Participants 00:04:43
   • Step 5: Screening the Participants 00:04:31
4. The Interview Phase
   • Conducting Interviews and Extracting Measurable Feedback 00:06:51
5. The Analysis Phase
   • The Analysis Phase 00:04:02
   • Guerrilla User Research Recap 00:01:35