Oreilly - Photoshop CC - Techniques for Consistent Marketing
by Daniel Scott | Publisher: Total Training | Release Date: March 2019 | ISBN: 10000DSPSCCMK
Repurpose your Photoshop designs across multiple media & formats!Become a design implementation pro with this 'Photoshop CC - Techniques for Consistent Marketing' training course. You will learn to use Adobe Photoshop to efficiently create content for social media and more – while maintaining consistency throughout all your assets. If you've ever struggled to maintain a consistent look and feel across all the touchpoints of your content marketing, this lab is for you. Beautiful design is only half the battle when you're designing for an integrated campaign in which you have to deliver, repurpose, and repeat design elements consistently and efficiently. In this fun, fast-paced, hands-on lab with Adobe Certified Instructor Daniel Scott, learn how to professionally use Photoshop to repurpose your designs across multiple media and formats. Project Files Included!
- TECHNIQUES FOR CONSISTENT MARKETING
- Course Intro - Photoshop to Save Your Life! 00:01:32
- Getting Started 00:01:49
- Using Content Aware in Photoshop 00:04:24
- Using Photoshop CC Libraries for consistency on large projects 00:06:22
- Updating Library graphics across multiple documents 00:05:57
- Consistent brand colors across departments and projects 00:03:19
- Artboard Tips and Tricks 00:10:06
- Using Library Character Styles for Font consistency 00:03:36
- Masking a person in one easy step with Photoshop Select Subject 00:02:50
- Updating Smart Objects across multiple Artboards 00:07:58
- Increasing workplace productivity using Adobe Stock 00:07:28
- Exporting Photoshop PDF and JPEG Artboards for clients 00:04:46
- Exporting Photoshop files for colleagues 00:05:32
- Exporting Your Photoshop Files for Developers 00:05:15
- Using Adobe Generate in Photoshop 00:05:45
- Making quick mockups using Adobe Market and Smart Objects 00:06:07
- What Next 00:01:21
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