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Lynda - Business Innovation Foundations - 153123
Lynda - Business Innovation Foundations
Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.


Table of Contents

  • Introduction
  • 1. Understanding How Innovation Occurs
  • 2. Using the Subtraction Technique
  • 3. Using the Division Technique
  • 4. Using the Multiplication Technique
  • 5. Using the Task-Unification Technique
  • 6. Using the Attribute Dependency Technique
  • 7. Innovating at Work
  • 8. Mastering Innovation
  • Bonus: Interview with Drew Boyd
  • Lynda - Business Innovation Foundations


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