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Lynda - Building an Integrated Online Marketing Plan
Categories: Tutorials
Lynda - Building an Integrated Online Marketing Plan - 624312
Lynda - Building an Integrated Online Marketing Plan
Successful marketing is holistic: it considers every channel, from email to search to social media. It is also focused: on the business's core values, customers, and goals. What keeps all these moving parts in check? An effective strategy. Learn how to build an integrated online marketing plan for your organization, in this course with marketing expert Matt Bailey.


Table of Contents

  • Introduction
  • 1. Find Your Business Strategy
  • 2. Define Your Target Customers
  • 3. Research: Find What Your Customers Want
  • 4. Clearly Identify Business Goals and Build Processes
  • 5. Develop a Long-Term Marketing Plan
  • 6. Turn Cookies into Customers
  • 7. Measure and Modify Your Plan
  • Conclusion

    • Lynda - Building an Integrated Online Marketing Plan


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