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Lynda - Brand and Marketing Integration - 432562
Lynda - Brand and Marketing Integration
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social media, and event marketing, for example—are just one piece of the puzzle. In this course, Dina Shapiro shares a comprehensive brand and marketing integration approach that encompasses all external and internal stakeholders and touchpoints. Along with going over external marketing, Dina covers three other important types of integration: vertical, horizontal, and internal. She also explores common roadblocks and shows how to incorporate integration strategies into your own company.


Table of Contents

  • Introduction
  • 1. Integration Fundamentals
  • 2. Vertical Integration
  • 3. Horizontal Integration
  • 4. External Integration
  • 5. Internal Integration
  • 6. Integration Process
  • Conclusion
  • Lynda - Brand and Marketing Integration


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